Jenny Holzer, Truisms, 1977-9 displayed at Times Square, 1982
For Jenny Holzer the work lies in the words rather than the particular way in which they are disseminated. So her Truisms have been projected in public spaces, worn as T-shirts, placed on gallery walls, plaques, stickers and postcards and more. The art lies in getting the words out there. Of course there are aesthetic and conceptual decisions about how and where they appear but it is the text and the way the audience encounters it that drives these.
Among the means of display Holzer employs, several involve sites or approaches more usually associated with advertising automatically colouring our response to the messages. Holzer’s slogans often challenge the political status quo in some way, making this appropriation of public display mechanisms all the more interesting.